Cultural consultancy
Cultural Research Consultancy for Brands and Institutions
Authentic design starts with understanding. The Ninevites offers cultural research consultancy that helps brands, institutions and creative teams engage with African heritage, symbolism and identity respectfully and meaningfully, so the work you put into the world is grounded in real knowledge, not stereotype.
How we help
- Heritage and symbolism research. Understanding the meaning, origin and context of patterns, colours, materials and rituals.
- Cultural insight for product development. Grounding new products and collections in authentic references.
- Campaign and content consultancy. Helping brands tell African stories with accuracy and respect.
- Community and craft engagement. Connecting projects with artisans, makers and knowledge holders.
Research that becomes design
Our own work shows how research becomes product. The Sankara rug drew on the beadwork and dress of the Zulu Reed Dance and went on to win Design Indaba’s Most Beautiful Object in South Africa award. We bring the same approach to client projects, from brand collaborations to exhibitions and public programmes.
The Ninevites prioritises Global South voices and works with partners including Penguin Random House UK, Rand Merchant Investment, Trenery and the Nordic Culture Fund.
Grounded
Insight based on research and lived cultural knowledge.
Respectful
Avoiding appropriation by working with the communities behind the culture.
Practical
Research translated into clear direction your team can use.
Working on a culturally rooted project?
Tell us about it and we will explore how our research can support your team.
Frequently asked questions
Who is cultural research consultancy for?
Brands, agencies, publishers, institutions and creative teams developing products, campaigns or programmes that draw on African culture and heritage.
Do you only work on textile projects?
No. Our consultancy supports product design, campaigns, exhibitions, education and public programming.
Where are you based?
Our studio is in Braamfontein, Johannesburg, and we work with clients in South Africa and internationally.